To Tweet or Not to Tweet – that may be the question for your small business. With so many social media avenues to pursue, how do you know which one is right for you and for your company?

Just like anything else, social media may be a trial and error package. Of course, it is necessary to have a content marketing plan; however how do you know if Twitter is the right avenue for your small business? Which social media strategy works best for you?

There are several good reasons to try and give Twitter a go.

You can Promote Your Brand

When you use Twitter, you can tweet something to promote a brand or you can follow someone. Tweeting is an excellent idea for those who have a brand they wish to promote in order to gain new clientele.

To Self Promote

If you are a Twitter user, you can use your tweets to promote yourself. While this may sound pushy, it is a good way to let people know that you are out there and available to work. Whether you are an entertainer just starting out, a freelance writer, an artist or a copywriter, this is a great way to promote yourself.

To Stay Connected

After all, isn’t the reason to engage in social media to stay connected in the first place? Twitter helps you to stay up-to-date and allows you to post up-to-date information that others may find useful.

To Get the Word Out

There might be some breaking news that you wish to contribute. You never know, your Tweet might wind up going up all over the place as a really insightful tweet.

Now, just as there are upswings to any social media avenue, there must be some downsides.

Be Careful What You Tweet

There have been occasions when an individual tweeted something and regretted it but it was too late. It was seen by the masses. This can prove damaging.

Twitter Accounts for Business

When you allow your employees to tweet, you never know what kind of damaging tweet a disgruntled employee may post.

The Written Word in Under 140 Characters

The written word is sometimes misunderstood. One word misspelled or changed can change the entire connotation of a tweet. And, you have to be careful with this. Also, there may be times when an individual has misunderstood something or is angry and upset and fires off a tweet without thinking. Enter trouble.

So, there you have it, a few good reasons to use Twitter and few reasons to think about for not using it. Enter at your own discretion.

Of course, you will never know if Twitter is right for you and your organization if you do not try it. Only you as a small business owner can decide whether it is right for you or not, but perhaps putting a set of policies and procedures in place and having employees sign an agreement may be warranted.