Do you ever get the impression that if you are out of social media sight, then you are out of mind? Does it always feel as though you need to constantly engage or be forgotten for the next best thing or the next best cat video?
With so much going on in our world today, it is no wonder that we don’t have time for real connections. To-do lists that never end compete with keeping your profile up and checking messages constantly demand your attention, as well. Thankfully, there is hope and help when it comes to managing your social media with automated tools.
One of the most important things to remember is when you write a piece of content to keep it evergreen. The term evergreen means that it is always in style and always usable at that. After all, it is important to remember that you are always gaining new friends, followers, and fans along the way. They may or may not have seen this particular post. Moreover, they want even have liked it so much even if they did already read it, that it comes into play at the perfect time for them.
You always want to have good quality social media content and that is where a good social media automation content calendar comes in handy. Make certain to write posts well in advance so that you always have fresh posts at the ready. Try to aim to be ahead of the game at all times, but make certain you are not rushing through and that you are getting the content as high quality as possible. You always want a way to fill in those holes by viewing your scheduled messages ahead of time. If need be, you can always repurpose an older post.
Use an automated tool to figure out what best time of the day to post is for your chosen social networks. In this way, you will get the most social engagement out of the deal. There are certain algorithms that will stand up and take notice of when those most optimal times are.
Don’t forget, however, while some automated tools are just perfect, others may not work for you. When it comes to different paths such as Twitter, you may want to shorten and sweeten it, and then on Pinterest, you will want to include the best high quality photo that you can. Tailor your content marketing to you needs.
Don’t forget that it is important to remember to create a system that works for you, whether that is through reminders, alerts, apps or automated systems. Keeping up with your social media automation is one of the most important online marketing tools for your content marketing strategy.