content marketing

All posts tagged content marketing

What Traditional Narrative can Teach Us about Content Marketing

by Administrator on January 23, 2015 No comments

If you know anything about content marketing, you know that the new buzzword is quality, quality, quality. Just as the three most important things for a business are location, location, location, quality for content is equally important to content marketing.

Gone are the days of stuffing or overstuffing keywords to max out the search engines and gain a higher ranking in Google. Now, Google penalize for gaming the system like that and rewards quality content in its rankings.

It is important to note, however, that content marketing should not be all about filling in the blanks and overstuffing with fluff either. When it comes to content, a story is still just a story and storytelling is an art. If you want to succeed in online marketing, then it is important to resurrect storytelling.

No matter how you look at it, a good story is still a good story. Moreover, not everyone can tell a good story. Some indivdiuals are born with an innate sense of how to run numbers while others are perfect story crafters. When it comes to content marketing you want to be sure that the person writing your content has that skill. And writing is a skill. Not everyone can do it, and not everyone can do it well.

Of course, storytelling has changed throughout the last couple of years. Have you noticed that most of your friends’ emails, texts, and posts are short and sweet? That is because everyone is in a hurry, a sort of rush to nowhere. Moreover, have you noticed that you can write more than a paragraph and most of your paragraph goes unanswered? Or what about the one word text response to your paragraph long inquiry. It seems as though storytelling is a lost art.

However, when it comes to marketing, no matter the day and age, people want to be engaged, to be brought in, to forget and feel better, and to have a need filled. That is where the art of storytelling comes into play. There is a beginning, a middle, and an end, not just a simple one word or one line answer that leaves you seeking more.

Traditional narrative go a long way in teaching us the importance of capturing your audience’s attention from the very beginning, leading along the journey, getting them to want to read more and rush excitedly to the end.

Of course, the end in the case of content marketing would be the page where they click on your product or service and buy, buy, buy or subscribe or whatever call to action you choose for your story.

Yes, traditional narratives can go a long way in online world of marketing today.

Let’s take a look at this cool storytelling examples:

Levi’s 501

Levis 501 content marketing storytelling


Chipotle: The Scarecrow


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AdministratorWhat Traditional Narrative can Teach Us about Content Marketing

Thinking Outside the Box: How Far Can You Go?

by Administrator on January 16, 2015 No comments

It’s easy to get tied up with old ways of thinking when engaging in content marketing. When you think of content marketing it’s likely your first thought is to write a blog post. Well, you should write blog posts, but content marketing is so much more than just daily or weekly blog posts. Content marketing encompasses all the forms of content that can get information out about your offerings to your clients, as well as informing the type of products you create for your audience.

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AdministratorThinking Outside the Box: How Far Can You Go?

Ten Great Examples of Content Marketing

by Administrator on November 6, 2014 No comments

Just as there are memorable Superbowl commercials every year that keeps everyone talking, there are just as many, if not more, online marketing campaigns that keep viewers chatting away. Content marketing is all the rage nowadays as the way to get the goods. Some of the best content marketing pieces are ones that will be remembered for a long time to come.

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AdministratorTen Great Examples of Content Marketing

Why Content Matters For Google

by Administrator on September 29, 2014 No comments

Most marketers are very concerned with Google Search and Google Search results, as well they should be. Google accounts for over 80 percent of the searches that occur across all search platforms. To ensure that you rank high in Google Search you need to understand what Google’s goals are. Like most businesses they are solving a problem for their audience. Ijn Google’s case the problem their audience has is finding relevant results based on a particular search. Google’s main goal is to return the very best and most accurate search results for their audience.

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AdministratorWhy Content Matters For Google