Just as there are memorable Superbowl commercials every year that keeps everyone talking, there are just as many, if not more, online marketing campaigns that keep viewers chatting away. Content marketing is all the rage nowadays as the way to get the goods. Some of the best content marketing pieces are ones that will be remembered for a long time to come.
To Tweet or Not to Tweet – that may be the question for your small business. With so many social media avenues to pursue, how do you know which one is right for you and for your company?
Just like anything else, social media may be a trial and error package. Of course, it is necessary to have a content marketing plan; however how do you know if Twitter is the right avenue for your small business? Which social media strategy works best for you?
Most marketers are very concerned with Google Search and Google Search results, as well they should be. Google accounts for over 80 percent of the searches that occur across all search platforms. To ensure that you rank high in Google Search you need to understand what Google’s goals are. Like most businesses they are solving a problem for their audience. Ijn Google’s case the problem their audience has is finding relevant results based on a particular search. Google’s main goal is to return the very best and most accurate search results for their audience.
Marketing and advertising are certainly nothing new. We have all been recipients at one time or another of that enticing invitation to join an exclusive credit card membership. Better yet, we all wait impatiently to see which Superbowl commercials are going to wind up being voted as best on social media.