Most marketers are very concerned with Google Search and Google Search results, as well they should be. Google accounts for over 80 percent of the searches that occur across all search platforms. To ensure that you rank high in Google Search you need to understand what Google’s goals are. Like most businesses they are solving a problem for their audience. Ijn Google’s case the problem their audience has is finding relevant results based on a particular search. Google’s main goal is to return the very best and most accurate search results for their audience.