Among the many challenges marketers had to face with the rise of digital marketing, the connection between online and offline marketing has proven to be one of the most enduring. From uneven strategies to absurd and contradictory online and offline campaigns, many companies still struggle to get the hang of it and still fail to see both channels as a part of a bigger campaign.
It’s easy to get tied up with old ways of thinking when engaging in content marketing. When you think of content marketing it’s likely your first thought is to write a blog post. Well, you should write blog posts, but content marketing is so much more than just daily or weekly blog posts. Content marketing encompasses all the forms of content that can get information out about your offerings to your clients, as well as informing the type of products you create for your audience.
Just as there are memorable Superbowl commercials every year that keeps everyone talking, there are just as many, if not more, online marketing campaigns that keep viewers chatting away. Content marketing is all the rage nowadays as the way to get the goods. Some of the best content marketing pieces are ones that will be remembered for a long time to come.
Marketing and advertising are certainly nothing new. We have all been recipients at one time or another of that enticing invitation to join an exclusive credit card membership. Better yet, we all wait impatiently to see which Superbowl commercials are going to wind up being voted as best on social media.