Content creation has certainly changed as of late. Years ago content was produced at rapid speeds and was not that high in quality either. A typical blog post was written by a writer who was either just entering into the field of writing and getting their feet wet or someone simply looking to make a few extra dollars.
Content farms were quite popular and did not, sad to say, pay very well. However, that is where many a web writer got their experience in the beginning. Now, however, content is king and queen and practically the whole court. Content rules nowadays.
Most marketers are very concerned with Google Search and Google Search results, as well they should be. Google accounts for over 80 percent of the searches that occur across all search platforms. To ensure that you rank high in Google Search you need to understand what Google’s goals are. Like most businesses they are solving a problem for their audience. Ijn Google’s case the problem their audience has is finding relevant results based on a particular search. Google’s main goal is to return the very best and most accurate search results for their audience.