Content creation has certainly changed as of late. Years ago content was produced at rapid speeds and was not that high in quality either. A typical blog post was written by a writer who was either just entering into the field of writing and getting their feet wet or someone simply looking to make a few extra dollars.
Content farms were quite popular and did not, sad to say, pay very well. However, that is where many a web writer got their experience in the beginning. Now, however, content is king and queen and practically the whole court. Content rules nowadays.