If you know anything about content marketing, you know that the new buzzword is quality, quality, quality. Just as the three most important things for a business are location, location, location, quality for content is equally important to content marketing.
Gone are the days of stuffing or overstuffing keywords to max out the search engines and gain a higher ranking in Google. Now, Google penalize for gaming the system like that and rewards quality content in its rankings.
It is important to note, however, that content marketing should not be all about filling in the blanks and overstuffing with fluff either. When it comes to content, a story is still just a story and storytelling is an art. If you want to succeed in online marketing, then it is important to resurrect storytelling.
No matter how you look at it, a good story is still a good story. Moreover, not everyone can tell a good story. Some indivdiuals are born with an innate sense of how to run numbers while others are perfect story crafters. When it comes to content marketing you want to be sure that the person writing your content has that skill. And writing is a skill. Not everyone can do it, and not everyone can do it well.
Of course, storytelling has changed throughout the last couple of years. Have you noticed that most of your friends’ emails, texts, and posts are short and sweet? That is because everyone is in a hurry, a sort of rush to nowhere. Moreover, have you noticed that you can write more than a paragraph and most of your paragraph goes unanswered? Or what about the one word text response to your paragraph long inquiry. It seems as though storytelling is a lost art.
However, when it comes to marketing, no matter the day and age, people want to be engaged, to be brought in, to forget and feel better, and to have a need filled. That is where the art of storytelling comes into play. There is a beginning, a middle, and an end, not just a simple one word or one line answer that leaves you seeking more.
Traditional narrative go a long way in teaching us the importance of capturing your audience’s attention from the very beginning, leading along the journey, getting them to want to read more and rush excitedly to the end.
Of course, the end in the case of content marketing would be the page where they click on your product or service and buy, buy, buy or subscribe or whatever call to action you choose for your story.
Yes, traditional narratives can go a long way in online world of marketing today.
Let’s take a look at this cool storytelling examples:
Levi’s 501
